You’ve found the perfect associate dentist to join your practice—a skilled clinician who aligns with your philosophy of care and brings fresh energy to your team. Now comes the critical part many practice owners overlook: effectively introducing this new doctor to your patients and community.

Patients build deep relationships with their dentist. They’ve shared vulnerable moments in your chair, trusted you with their smile, and perhaps even conquered dental anxiety with your guidance. The bond between patient and dentist is meaningful, which is why introducing a new associate requires thoughtful marketing—not just a casual email announcement or a hastily printed sign at the front desk.

How you present your new associate shapes everything that follows. When patients see evidence of your confidence in this doctor through professional signage, carefully crafted social media introductions, and enthusiastic team interactions, they’re primed to transfer their trust. Alternatively, a lackluster introduction guarantees skepticism. Patients quickly pick up on hesitation or disorganization, silently wondering, “If the practice doesn’t seem fully confident in this new doctor, why should I be?”

The marketing efforts you implement now directly impact your associate’s success in those crucial first months. A comprehensive approach creates a ripple effect—building credibility before the first appointment, making those initial patient interactions smoother, and accelerating practice growth. Your new associate’s clinical skills will ultimately speak for themselves, but effective marketing gives them the running start they deserve.

Your associate’s integration isn’t just about adding another provider to the schedule. It’s an opportunity to refresh your practice’s image, strengthen patient relationships, and build excitement around expanded care possibilities. Let’s make sure their introduction is as exceptional as the care they’ll provide.