Your practice’s digital presence requires careful attention when introducing someone new. Patients research extensively online before their first appointment, making your online appearance a critical factor in building confidence in your new doctor.
Begin with website updates. Create a dedicated provider page for your associate that includes professional photography, detailed credentials, and a personalized biography. This biography should balance professional accomplishments Integrate your associate throughout the site rather than isolating their information, updating team pages, service descriptions, and any provider-specific content to include them fully. Your new doctor needs to be listed in every single place that other providers are named.
Take a look at your practice management system and review all automated confirmations and reminder messages to ensure they properly reference your new doctor when patients book with them. These small details can have a large impact on patient expectations and first impressions.
Update your Google Business Profile immediately. Add your associate to your provider list, upload their professional photo, and adjust your business description to mention the expanded care team.
This profile often creates the first impression for prospective patients, so make sure the information is complete and consistent with other marketing channels.
Similarly, update all relevant online directories including insurance provider lists, dental association memberships, and local business directories.
Prepare for managing online reviews during this transition period. New associate integration can sometimes create temporary disruptions in patient experience. Monitor review platforms closely and respond promptly to any feedback related to your associate.
When positive reviews mention your new doctor, highlight these across your social channels to build social proof for their skills and patient rapport.
Consider local search engine optimization (SEO) implications. Update your website’s metadata to include your associate’s name and any specialized services they provide. Create content opportunities that feature their expertise, such as blog posts or FAQ sections that address their specialty areas. These additions help your practice appear in searches specifically related to your associate’s skills, drawing new patients specifically interested in these services.
Your website developer can help tremendously with this, or take it off your plate completely while you focus on print and social campaigns. Consider letting your web host know that an associate is joining a couple weeks prior to the start date so they can expect the extra content coming their way in the form of pictures and copy.
