Social media offers an inexpensive, widespread opportunity to introduce your associate in an engaging, personal way that traditional marketing can’t match.
Each platform provides a chance for storytelling that builds connection before the first appointment.
Craft announcement strategies that play to each platform’s strengths. On Instagram, focus on visual storytelling through professional photoshoots and behind-the-scenes glimpses of your associate settling in. Facebook allows for more detailed narratives and community engagement through comments. LinkedIn provides space for highlighting professional credentials and connecting with referral partners. Taking the extra time to tailor your content to each platform can make a difference.
Develop a content plan for your associate’s introduction, spacing announcements to create sustained interest rather than a single burst of information. Begin with an official welcome post featuring professional photography and key credentials. Follow with more personal content—perhaps a brief interview about their approach to dentistry, their decision to join your practice, or even lighthearted team integration moments. These sequential posts build a more complete picture of your associate over time.
Video content creates powerful connections. Record a warm introduction where your associate speaks directly to patients about their background, philosophy of care, and excitement about joining your practice. Keep this brief (60-90 seconds) and conversational. Video content consistently generates higher engagement than static posts and provides patients with valuable insight into your associate’s personality and communication style.
Consider investing in targeted digital ads to expand your reach beyond current followers. Create Facebook and Instagram ads targeting potential patients in your service area with specific demographic characteristics that align with your associate’s focus. Google Ads campaigns can highlight any new services or expanded hours your associate brings to the practice, capturing potential patients currently searching for these specific offerings.
Leverage Stories features on Instagram and Facebook to maintain visibility at the top of patients’ feeds. These temporary posts create perfect opportunities for more casual, authentic content—quick team introductions, office tour snippets featuring your associate’s treatment room, or glimpses of their first day. Stories create a sense of immediacy and exclusivity that standard posts can’t match, and their prominent placement ensures maximum visibility.
Build anticipation with a strategic countdown campaign in the weeks before your associate begins seeing patients. Create visually cohesive graphics that reveal more about your associate with each post—their education one day, special skills another, perhaps personal interests closer to their start date. This approach transforms a simple announcement into an engaging narrative that encourages patients to follow along, while simultaneously creating multiple opportunities for your associate to appear in feeds.
Social media provides the perfect platform for showcasing your associate’s personality alongside their professional qualifications. When strategically executed, these digital campaigns transform your associate from an unknown entity to a familiar, trusted provider—even before patients meet them in person.