FAQs

What do we do?

Clever Dental Co. is an educational platform designed to transform an existing high-potential employee into an incredible marketing manager and advocate. Through the use of intricately designed guidebooks and videos, helpful resources and personalized coaching sessions, we empower dental practices to build loyalty, drive influence, and achieve growth through authentic and strategic social marketing.

Our vision is to nurture and elevate social marketing skills across diverse digital platforms, fostering lasting relationships and driving new patient growth.

Our brand concept is to help practices build a personable brand that earns patient trust and drives growth through authenticity, relatability, and genuine joy. These values, in addition to our related core values of creativity, impact, growth and excellence, will drive patient trust and growth organically.

Who do we serve?

Our target audience includes practice owners and managers across all fields of dentistry. Our methods can help anyone in private practice including general dentists, orthodontists, oral surgeons, endodontists, periodontists and pediatric practices. Our services are available and beneficial to anyone who is struggling to create material or promote their practice in a meaningful way that stands out.

What sets us apart?

We've moved away from outsourced social media management and cookie-cutter content. We're here to help practice owners showcase the authentic voice that sets them apart. Our approach is simple but effective: we believe the best person to market your dental practice is already part of your team. We're here to discover that hidden talent and empower them to become your practice's best promotional asset.

Our focus isn't just on posts and likes – it's about fostering real connections. We're talking about the kind of engagement that transforms first-time patients into lifelong advocates, and elevates a practice from being just another dental office to becoming a valued part of their community.

Here's what makes our approach unique:

  • We don't take over your marketing – we educate and empower your team to excel at it.
  • We believe in showcasing your practice's unique personality, not hiding it behind corporate speak.
  • We focus on creating genuine relationships, not just generating leads.
  • We don't believe in boring – we believe in letting your practice's true character shine.
Founder Information

Co-founded by dentists, practice owners, and marketing and practice management, Clever Dental Co. is uniquely positioned to understand and meet your specific needs. Our team has been working together for nearly a decade elevating our home practice into the thriving success that it is today.

Together we’ve evolved from simple social media posts to carrying our practice through a change in ownership, complete rebrand and becoming a trusted authority in our region. We’ve failed, grown and transformed together, and now we’re excited to create a community of learning and practice evolution for others. Please see our “About the Founders” page to learn more about us as individuals.

How can we help practice owners and managers?

It no longer makes sense to spend thousands of dollars monthly outsourcing your practice personality and life’s work to a stranger. We want to show practice owners and managers that turning that investment inward to a promising employee will create a more relatable and resounding brand voice than could ever be possible otherwise.

By elevating a trusted and promising employee, you in turn lend an authentic voice to your marketing that simply can’t be fabricated elsewhere and build a practice that patients connect with and root for on a personal level. It’s a deep connection that cannot be impersonated through the growth of AI or cut and paste content. Authenticity will outperform and outshine every single time, and we want to show other practices how to capture and market that vibe.

How often is new content added?

The goal of Clever Dental Co. is to release one new course & E-Book each month so you always have something new to learn!

Ditch the Agency

Bring Your
Marketing Home

Our Founders

Learn more about the founders of Clever Dental Co.

Jaclyn Nona

Jaclyn Nona

Creator

David Weber

David Weber

Doctor

Michael Kirk

Michael Kirk

Doctor

Sue Peckat

Sue Peckat

Speaking & Development