Our Vision & Values
Mission Statement:
Empowering dental practices to build loyalty, drive influence, and achieve growth through authentic and strategic social marketing
Our Vision:
To nurture and elevate social marketing skills across diverse digital platforms, fostering lasting relationships and driving new patient growth. Co-founded by dentists, practice owners, and marketing and practice management, Clever Dental Co. is uniquely positioned to understand and meet your specific needs.

Core Values:
Authenticity
- Foster genuine connections with patients through personalized social content and testimonials
- Showcase the honest and caring nature of dental practices to establish trust and safety
- Encourage staff to express their unique personalities and skills
- Maintain consistency between public image and internal practices
Growth and Excellence
- Expand practices by engaging patients through online platforms
- Commit to continuous learning in dental techniques, social trends, and outreach strategies
- Promote personal and professional development for practice owners and employees
- Utilize social media to celebrate excellence and team achievements, building patient trust
Creativity
- Find innovative ways to engage your community and potential patients related to treatment approaches, patient education, long-term health and patient satisfaction
- Identify and harness employee creative prowess to mutual benefit, which might otherwise be underdeveloped or unused
Community Impact
- Build strong community ties through partnerships with local schools and organizations
- Establish a meaningful and positive brand reputation beyond the dental chair
- Create lasting relationships with patients, influencing their overall well-being
Joy
- Celebrate practice milestones and staff achievements through social media
- Demonstrate how dental visits can be comfortable and enjoyable
- Share everyday experiences to foster strong bonds and patient loyalty
- Create a welcoming environment that extends from the office to online interactions
Our Founders
Learn more about the founders of Clever Dental Co.

Jaclyn Nona
Creator

David Weber
Doctor

Michael Kirk
Doctor

Sue Peckat
Speaking & Development