Why Clever Dental Co?
Today, new and existing patients are searching you online. They expect to find great reviews, an engaging social media presence, and an up-to-date website showcasing your services and staff. Are you meeting these expectations in an authentic and credible way? Download our impact kit today to learn more.
Here’s the hard truth – outsourcing your social media content to a third party company is no longer good enough.
A third party provider doesn’t have the attention or energy to give your practice what it deserves to build a focused, genuine and engaging presence. How could they?
A social media manager that works remote miles away from your team doesn’t have the insider access or knowledge of your team, services or community. They are simply not there.
They are not in your office everyday, not involved in staff meetings or celebrations, not at your annual holiday party capturing the real you and displaying that to your loyal and prospective patients. They don’t know your patients and they can’t ever truly know your brand. An outside social marketing company can never authentically represent your practice because they don’t know you.
Our team at Clever Dental Co. offers education and guidance to train a high-potential member of your existing team for this position. Imagine having someone on your staff who knows your practice inside and out, armed with the skills to showcase your unique personality to the world. That’s where we come in.
We want to help you succeed by giving your in-office marketing manager the tools and guidance needed to shape them into the best promotional asset you’ll ever have. The greatest part about this is that this person likely already has a home on your staff, they just need shaping, encouragement, and the right tools.
It doesn’t make sense to have a stranger give voice to your skills and offerings. You know what sets you apart, that voice and vibe just needs elevation. We can help you unlock the potential to connect with your community in a way that’s genuinely, unmistakably you.
How Can I Start?
It’s impossible to ignore that the world of dental marketing has moved online. Postcards and flyers travel immediately from a prospective patient’s mailbox to their trash can, and it’s not surprising. All content online is fighting to grasp a new patient’s shortened attention span. Think for a moment about what engages you and causes you to pause.
Bland, repetitive content isn’t going to cut it anymore. Boring doesn’t slow a scroll. When you’re perusing social media, your eyes immediately scan past an advertisement in favor of a college friend’ s wedding announcement or a co-worker’s new pet. What causes you to slow and react is authentic and genuine content from people you know and care about.
Free Trial
Years of working as an internal marketing manager and collaborating with dentists and owners has made it clear that when practices tell their own story authentically, they thrive. That’s why I created Clever Dental Co. and co-founded our platform with dentists and practice management to create the first internal marketing program specifically for dental practices.
We transform someone already on your team into your marketing expert, eliminating the need for outside agencies. The impact is remarkable: deeper patient loyalty, consistent referrals, and unbelievable practice growth – all while building a culture that naturally attracts exceptional team members.
Experience it yourself with our 30-day free trial. Because lasting practice growth starts from within.
What We Do
Our team at Clever Dental Co. offers education and guidance to train a high-potential member of your existing team to represent your practice authentically on social media. Below are just a few of the tools that we offer.
Educational Materials
A collection of detailed learning materials and courses covering a wide variety of dental marketing solutions. New courses are released each month
Digital Content Library
Real-world examples that show how industry leaders are successfully implementing these strategies in their day-to-day operations
Checklists and Planning
Checklists for each module plus resources to assist with planning and strategy
Quizzing & Certifications
Digital certificates upon completion of each module to showcase your newly acquired skills directly on your professional profile, validating your expertise to employers and peers
Consent Forms
HIPAA compliant consent forms ready for immediate use
Personalized Coaching
This one-on-one coaching session provides focused guidance on your specific needs
At Clever Dental Co., our program is an investment in your practice that provides an exciting opportunity for growth.
Why pay a third-party social media management company between $1,000 and $5,000 a month for generic social posts? Our pricing starts at just $520 a month, helping your practice foster lasting patient relationships and drive new patient growth. That means just one implant case gained through these efforts would cover six months of our service!
Download our curriculum guide and start your practice’s social growth today!
Free Resources
Clever Dental Co. has a number of free resources available to get your practice started.
Educational Resources & Personalized Coaching Designed to Elevate Your Practice
- View our curriculum guide here.
Convince Your Practice Owner with Our Marketing Impact Toolkit
- View our Impact Kit here.
Designate Your Practice’s Advocate – The In-House Marketing Manager
- View the practice advocate guide here.
Endorsements
Hear from just a few of our experts and clients.
You absolutely nailed it. This is a powerful call for dentists to rethink their approach to marketing. It’s not just theory; you support it with personal experience and proven results. The message is clear: no one knows your story better than your own team, and empowering someone within the practice is not only smarter but also more cost-effective than outsourcing. Your approach is practical, scalable, and exactly what dentistry needs to thrive in a digital-first world. Every dentist should seriously consider handing the social media keys to someone already inside the building. Thank you for everything you do for dentistry and Dentaltown.
Thank YOU for sharing your expertise with the dental world. We are all better because of you!
This made marketing feel less overwhelming
Jaclyn is extremely professional and so easy to work with! I am so excited to see her launch her business!
I highly recommend her as an innovative and visionary business founder in the dental marketing space. She utilizes her expertise and cutting-edge ideas to drive success thru her strategies. She engages the online space and increases potential for dental businesses. Her strategies are comfortably engaging to the customer bases – bringing a sense of warmth and comfort to potential clients. She helps the market meet and understand the doctors in a new and contemporary way!
I think Jaclyn has a unique ability to blend her creativity with technology and is transforming dental marketing efforts!
Our Founders
Learn more about the founders of Clever Dental Co.

Jaclyn Nona
Creator

David Weber
Doctor

Michael Kirk
Doctor

Sue Peckat
Speaking & Development
Success Stories
Clever Dental Co. is proud of our successes here and at Restore Dental Arts. Here are just a few of our milestones.
Collaborative Work Years
Publications (and growing)
Yearly Customer Service Awards
Social Media Followers
News & Education
Learn some tips and tricks as well as everything new at Clever Dental Co.
The Case for Internal Marketing in Dentistry
Our CEO, Jaclyn, was recently featured by AADOM. Click here to view the article.
The In-House Marketing Manager
Our CEO, Jaclyn Nona, was recently featured in the April 2025 issue of Dentaltown with an article titled "The In-House...
The Simple Marketing Shift That Brings In More Patients
Jaclyn Nona, CEO and co-founder of Clever Dental Co. sits down with Dr. Mark Costes on the new episode of The...